America Needs Media Censorship Essay - 2288 Words

America Needs Media Censorship Introduction In a world in which acts of heinous violence, murder or crude and shocking behavior seem to be a normal occurrence, it may lead one to wonder what has put society onto this slippery slope. How did this type of behavior come to be so acceptable and in some cases glorifiable? A careful study of society may lead to multi media as being the main cause in this changing of ideals. The modern world has become desensitized to the acts shown on television, movies, video games or printed in newspapers and magazines. Censorship must be employed if morals and decency are to be preserved. Censorship is a controversial word that has been with us since who knows when. Ancient dictators would burn†¦show more content†¦Evidence that shows censorship may be positive is explained when we examine what drives delinquent activity. ?To see this, we must take a look at what is inside the mind of a criminal. Eighty-one percent of criminals rate pornography as their highest sexual interest. This means that a clear majority of criminals like pornography and find it highly interesting. Most other people probably rank other human beings as their highest sexual interest.? Further evidence of the relation between pornography and crime is seen when an adult bookstore is closed; the crime rate in the surrounding areas falls significantly. With this we see that censorship is a helpful idea for America. People don?t realize that violence on television or video games does have effect on them. Take, for example, the video game ?James Bond,? one of the highest selling games ever. Thi s games put you in the eyes of an assailant and makes killing look like fun, or that its no big deal. Another example is sex on T.V. A boy that has been brought up with never watching sexual explicate material or being surrounded by people that talk about sexual activities, would be less likely to be as interested in the practice of sex, as a kid that watches porno all the time, making him less likely to commit a sexual crime. ?A lot of people in the world are against censorship just for the mere reason they say it?s unconstitutional;? they believe it is taking awayShow MoreRelatedCensorship And Its Effect On Society1680 Words   |  7 PagesI. A. Censorship. This single word describes the world’s history of literary sabotage, the idea of rejecting a concept or other medium of propaganda simply because it exhibits a disagreeable or supposedly immorally tepid aspect, then forcibly substituting a more ‘ethical’ ideal. Since King Hammurabi stamped out the first cun eiform laws in Babylon, human society has experienced relentless episodes of chronic censorship. It wasn’t until the Roman Empire however, that the word censor was coined, meaningRead MoreThe Importance Of Censorship1199 Words   |  5 Pageswomen in the United States of America, find censorship helpful when it protects their children from harmful things, but they are against censorship when it is used out of context. Parents seem to appreciate censorship more when it shelters children from learning indecent things in the world that could cause danger to themselves or the others around them (Pillai, Prabhakar ). But censorship is not always good like when it is used in school’s or in books; but censorship can be helpful when it is usedRead MoreCensorship Of The Beat Generation1062 Words   |  5 Pagesperiod for America so many turned to writing to reflect their situation as a form of comfort. However, there were restrictions on what was read, written, heard and spok e due to the influence of communism. During this period of suppression, there a group of young, intelligent and anti-conformist boys who were studying at Colombia University. Jack Kerouac, William Burroughs, and Allen Ginsberg are the ‘founders’ of Beat Generation. The group beliefs focused on individuality, lack of censorship and salvationRead MoreShould Censorship Be Banned From Social Media Platform?1523 Words   |  7 Pagesphoto, can they get banned from that social media platform? Or how about when you share your own beliefs on social media, can your content get flagged as inappropriate? The answer to both of these questions is yes, and it is blatant censorship. Censorship by definition is â€Å"the suppression or prohibition of any parts of books, films, news, etc. that are considered obscene, politically unacceptable, or a threat to security† (Oxford University Press). Censorship regularly imposes certain beliefs on theRead MoreGovernments Immense Contr ol Over the American Population Essay1159 Words   |  5 Pagesespecially the governing of a political entity, such as a nation, and the administration and control of its internal and external affairs (Politics Definition). The government regulates or censors everything from what we watch on TV to what the future of America (i.e. children) learns at school. Is this type of control necessarily a good thing? Politics and politicians alike should not have as much power in the control of the lives of people. Most laws have been passed for the personal gain of those it isRead MoreEssay on Is Censorship Justified?1174 Words   |  5 PagesIs Censorship Justified? Ever wondered the reason behind racial discrimination, sexual discrimination, children committing crime or violence? The main reason is that censorship is not properly imposed or there is a need of censorship in the society. Censorship is the suppression of ideas and information that certain people, individual, groups or government officials find it objectionable, offensive or dangerous on others. There are varieties of other definitions but all have in common the conceptRead MoreCensorship And Censorship Of The Internet985 Words   |  4 Pagestruth.. This influenced freedom of the press rights and embracing those rights to the constitution (Linder). Recently the issue of Censorship of the Internet in America has become a trending topic. The internet has been commonly censored to comply with the Digital Millennium Rights Act, but in recent times our government has been requesting more aggressive censorship in order to provide a safer cyberspace. If the American government began to censor the internet, the restriction will result in suppressionRead MoreCensorship of Media1064 Words   |  5 PagesSurprises of Censorship In today’s world of technology and high finance children learn and do different activities. Video games, television shows, and the internet all have effect on our society. These items take away from moral values, and it also undermines the instruction parents give to their children. We need a healthier world with fewer restrictions, and if negative commodities are prohibiting children from recreational play parents should be the regulators in what content their childrenRead MoreVenezuelan Media Censorship Essay1375 Words   |  6 PagesMedia censorship destroys the necessary objective journalism of a country and disturbs the freedom of expression of all citizens as well as the democracy of the country itself. There are many countries in the world whose governments impose such censorship in order to prevent information contrary to their beliefs to be known. The question is: how far would a government go to silence so many voices? Venezuela should be a democratic country with freedom of expression as its constitution states. TheRead MoreEssay on Censorship and Freedom of Speech658 Words   |  3 PagesCensorship may be protection from inappropriate materials, but it also limits free speech. For the limitation of free speech, it is reasonable why people are emphatically against censorship. It is understood that there is a need to filter some of the materials released in today’s society, but too much is being done by people who have no right meddling with everyone’s rights. Civilization has always been plagued by a never ending battle being fought over what is deemed right and wrong. In today’s

Evil in Humanity in Lord of the Flies by William Golding

In the book Lord of the Flies by William Golding, a group of young boys from England are evacuated out of their country due to a war. The plane is then shot down and results into a plane crash on a deserted island. The boys are left all alone with no adults, no supplies, and no one to come and rescue them. They are all on their own and have to establish a new â€Å"society†. The boys have to choose someone to govern them and that person ends up being Ralph, who had an internal struggle between what is right and wrong closer to the end of the novel. The boys turn into savages, killing each other, and showing their evil inside each of them. According to, William Golding man is inherently evil, evil is in all of us, but it is oppressed by†¦show more content†¦The imprudent control used by all the boys in the novel shows how there is inherently evil in all of man, just shown by how the boys treat one another. William Golding believes that evil comes from within you and is apart of you, but is suppressed by society. When the Beast or the Lord of the Flies gets into Simon’s head, it says, â€Å" I am part of you† (142). The evil from the beast is speaking to Simon’s heart and mind. Simon’s conscience is speaking to and the evil is trying to turn him into a sadistic aggressive boy just like Jack. It was not society who tried to turn Simon evil, it was the beast who tried to get into Simon’s mind to make him become a savage. Evil is inside everyone yet it is through society, that evil is shown. Evil can also come from an uncontrolled civilization, just like what the boys had on the island. ‘The beast was harmless and horrible; and the news must reach the others as soon as possible†(147) here Simon is able to see what the others could not see in the dark. He saw the truth of the Lord of the Flies, but he wants to share all this information with the boys that the evil is inside of them. The other boys on the other hand can not see through the dark, which causes Simon’s tragic death. Henery, even being a very young kid compared to the others seems to enjoy and excites him as well by controlling and ‘playing’ with living creatures and â€Å"He poked about with a bit of stick . . . and tried to control the motions of the scavengers. HeShow MoreRelatedSocietal Breakdown On The Island1720 Words   |  7 PagesSocietal breakdown on the island in ‘Lord of the Flies’ is due to the inherent evil of man 3.8: Develop an informed understanding of literature and/or language using critical texts. Hypothesis: Societal breakdown on the island is due to the inherent evil of man Jason Carvalho ‘Lord of the Flies’ is the name of William Golding’s historically famous novel, yet it is more than just a title. It is a kind of statement, a way of mocking the very existences of humanity. Reading this book I came to aRead MoreLord of the Flies and World War Ii1737 Words   |  7 Pagesthings such as social and political environments can impact literature. British involvement in WWII directly influenced Goldings novel, Lord of the Flies. As all authors use their life and times as reference points in their works, Golding drew heavily on sociological, cultural, and military events. Lord of the Flies is an allegorical parallel to the world, as Golding perceived it. The island, the boys, and many other objects and events described in his work represent Goldings view of the world andRead MoreWilliam Goldings View of Humanity1383 Words   |  6 PagesWilliam Goldings View of Humanity Taking a post at the Maidstone Grammar School for boys and joining the Royal Navy, gave Golding his understanding of boys and cynical view of the war. William Golding says, the theme (of the book) is an attempt to trace back the defects of society to the defects of human nature... Goldings view of humanity is clearly displayed throughout Lord of the Flies. Through the constant symbolism we are made aware of Goldings pessimism towardsRead MoreThe Prominence of Evil in Lord of the Flies, by William Golding799 Words   |  3 PagesIn the dictionary, the definition of evil is morally wrong or bad; malicious. Lord of the Flies, by William Golding, exemplifies how everyone in society is more evil than good and how it can get the best of all. The book actively traces the problems of society back to human nature and savagery that lies within the human race. Golding shows how the lacking parental control no rules, is the downfall of their humanity in as much as they lose the characteristics society and civilization gives themRead MoreLord of the Flies by William Golding1585 Words   |  7 Pages Lord of the Flies by William Golding is a fictional novel highlighting natural characteristics of man kind. The Book was created during the post World War II period. Before creating this novel, William had experience in the navy where he learned of the nature of mankind. The introduction of the book portrays a plane crash where a large group of boys are stranded on an island. Here they grow in character and human instincts such as leadership, brutality, and survival are displayedRead MoreSymbolism In Teh Kite Runner And Lord Of The Flies1102 Words   |  5 Pagesand evil are represented in daily life? We tend to delve into loads of novels, Every. Single. Day. But we never stop to think that the ideas presented in the book apply to us. It’s not just a fantasy. Novels talk about humanity, sometimes we just need to pause and receive the message that the author is trying to convey us in their literature. We are going to analyze two books, The Kite runner and lord of the flies. Khaled Hosseini, in Teh Kite Runner, and William Golding, in Lord of the Flies, BotheRead MoreLord of the Flies by William Golding589 Words   |  2 PagesWilliam Golding, the creator of the book Lord of the Flies describes evil as a trait we are born with and learn to control it, while another man by the name of Jean-Jacques Rousseau thought of the opposite whereas we are born good, but the world and society around us change us to doing evil t hings, but what is considered evil? The one who decides what is evil and what is not is not just one man or women alone, it is decided as a community, and this description of evil seems to fit Rousseau’s beliefsRead MoreWilliam Golding s Lord Of The Flies1444 Words   |  6 PagesInterviewer Let’s talk about William Golding and his most famous book, Lord of the Flies, in which a group of British schoolboys - aged from around 6-12 - become stranded on an island, and quickly begin their descent into chaos. Today, I am joined by literarian and William Golding expert, Lara Caglar. Expert Hi, Vanessa, it’s a pleasure to be here Interviewer Together, we will be discussing the question on everyone’s minds, what happened to Golding that led him to have such an incredibly negativeRead MoreThe Devil Within William Golding s Lord Of The Flies1152 Words   |  5 PagesThe Devil Within William Golding s Lord of the Flies is a brilliant novel about a group of schoolboys who find themselves stranded on an island with no adults present. Inevitably two groups form, one by the handsome and responsible Ralph and the other lead by the choir head Jack. Ralph rationalizes the need to survive while Jack becomes obsessive over hunting and controlling the boys. Golding uses symbols to add depth and further explain his theory that humans are inherently evil. He uses figuresRead MoreLord Of The Flies Character Analysis Essay814 Words   |  4 Pagespeople are born, they are innately evil, having only the primal instincts to survive. However, society attempts to lock those instincts away by casting a burden called rules upon them. In the allegorical text, Lord of the Flies, William Golding depicts a group of boys, stranded on a tropical island, free of civilization. Here he paints an image of what humans really are without the burdens of society. In Golding’s psychologi cal allegory The Lord of the Flies, Jack embodies the ID, someone who acts

Business Cultural Strategy of Walt Disney Free Essays

string(34) " valuable competition for Disney\." REPORT SUBJECT: STRATEGY AND CULTURE OF THE WALT DISNEY COMPANY BY: SARAH PETER BACKGROUND For more than eight decades, the name Walt Disney has been paramount in the industry of family entertainment. From humble beginnings as a cartoon studio in the 1920s to today’s global corporation, The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the world. Originally known as the Disney Brothers Cartoon Studio, with Walt Disney and his brother Roy as equal partners, the company soon changed its name, to the Walt Disney Studio, at Roy’s suggestion. We will write a custom essay sample on Business Cultural Strategy of Walt Disney or any similar topic only for you Order Now Young arrived in California in the summer of 1923 with dreams and determination. He had made a short film in Kansas City about a little girl in a cartoon world, called Alice’s Wonderland, and he planned to use it as his â€Å"pilot† film to sell a series of these Alice Comedies to a distributor. On October 16, 1923, a New York distributor, M. J. Winkler, contracted to release the Alice Comedies, and this date became the formal beginning of The Walt Disney Company. Section 1: External Environment a)The examples of factors that have effected the way it has behaved are as follows. Social: The Walt Disney Company fostered the spirit of creativity, innovation and excellence that continues to underlie all of the company’s success. It believes that quality entertainment is for all members of the family across America and around the world. It gives a chance for the whole family to sit together and have a good time. Technological: Silent cartoons were produced in as early as 1927. He introduced the first film with synchronized sound – The Jazz Singer. This was a huge success and later implied on Mickey Mouse, Silly Symphonies, Steamboat Willie, etc. Mickey Mouse became an immediate sensation instantly. In partnership with Pixar Animation, the company released the first computer-animated feature film, Toy Story. This was followed by a series of highly successful Disney/Pixar collaborations, A bug’s life, Toy Story 2, Monsters, Inc. , Finding Nemo and The Incredibles. Economic: These movies were released in the theaters and people enjoyed watching them with their kids at a normal rate. These movies were not charged any differently than the Hollywood Classics. Political: During the war, Walt Disney made two films about South America, Saludos Amigos and The Three Caballeros, at the request of the State Department. The studio also concentrated on producing propaganda and training films for the military. When the war ended, it was difficult for the Disney Studio to regain its pre-war footing. With the advent of World War II, the company lost access to most of its foreign markets. The studio was also at some financial risk. Legal Factors: Within a year of its existence, Walt made 26 Oswald cartoons, but when he tried to get some additional money from Winkler for a second year of the cartoons, he found out that the distributor had gone behind his back and signed up almost all of his animators, hoping to make the Oswald cartoons in his own studio for less money without Walt. Since the distributor owned the rights to Oswald, there was nothing Walt could do. It was a painful lesson for the young cartoon producer. From then on, he learned that he owned everything he made. Later Walt with his chief animator Ub Iwerks, designed a mouse whom his wife named Mickey, and a star was born. (b)The relationship between the Walt Disney Company and the environment according to SWOT analysis is as follows: The Walt Disney Company’s Strengths 1. The Walt Disney Company is the second largest media and Entertainment Corporation in the world, after Time Warner, according to Forbes. 2. Diversified Entertainment Company. 3. It owns media networks as well as parks and resorts. 4. It makes movies and markets consumer products. 5. Developed a very strong and well known â€Å"brand-name and image† over many years. 6. Disney Land is the top rated destination for vacation. The Walt Disney Company’s Weaknesses 1. The idea of Disney’s frequent change in top management. 2. Broader product portfolio gains many different niches and gives them a bigger image, but it also means that there are going to be that many more workers. This means greater possibilities for miscommunication and a high chance for a bureaucracy in the company. As of September 2007, there were 130, 000 people working for Disney in some way or another. 3. According to many, the Hong Kong Disney Land Resort has yet to live up to the expectations of Disney’s resorts and parks. The $1. 8 billion theme park has only 16 attractions, only one of which is a classic Disney thrill ride (Space Mountain), compared to 52 at Disneyland Resort Paris. A recent study of Hong Kong Polytechnic University showed that 70% of the local residents had a negative opinion of Hong Kong Disneyland Resort. The Walt Disney Company’s Opp ortunities The markets of today are becoming more versatile to outsourcing and globalization and The Walt Disney Company is revealing this by (i) expanding outside of the United States and offering theme parks in France, Japan and China. ii) Another expansion opportunity from U. S. soil was mentioned earlier regarding the Disney Cruise Line, a service well placed and growing in popularity. The Walt Disney Company’s Threats 1. In Disney’s case their theme parks must meet the safety regulations of the countries in which they operate in order to stay in business and maintain their international status. 2. In the entertainment and theme park industry there are many competitors, such as Paramount Parks, Universal Studios and Six Flags Theme Parks. However, there are many other less visible competitors that one might not naturally think of when assessing the competitive market in which Disney deals. For example, there are hundreds of water parks and various funplexes that can also be considered as cheaper or more valuable competition for Disney. You read "Business Cultural Strategy of Walt Disney" in category "Papers" Competition, in any form, can diminish Disney’s market share in the entertainment industry. (c ) Guidelines for SWOT ANALYSIS for Walt Disney 1. Keep it simple 2. Focus on your organization. 3. Look for patterns. 4. Look for action that can be taken within a year. 5. Don’t get lost in the future. 6. Be rooted in the now. Section 2: Organisational Culture (a)Organizational Culture of the Walt Disney Company The Walt Disney Company has a culture based on high-quality products, optimism for the future, great storytelling, an emphasis on family entertainment and great talent, passion and dedication from the Cast Members. A good example of shared values is Walt and Roy together with their chief and loyal animator Ub Iwerks, Walt created Mortimer Mouse, which was renamed Mickey Mouse by his wife. The first cartoon with synchronized sound was released at the Colony Theater in New York, November 18, 1928. Walt Disney won its first Academy Award for Best Cartoon in 1932 and continued to be honored with an Oscar every year for a decade. Disney appeals to our childhood. They will always be favored by kids and will surely keep a preferred spot in the minds of adults. If only they live up to meet our expectations, to visualize our common fantasies. Disney could survive on the â€Å"classics† if it needed to. They get a new audience every day. But where has the imagination gone that prevents us adding some value. Today Disney is milking their theme park business–to the detriment of their brand. There is no argument that Disney is a pop culture icon in the U. S. However, the substance is not there. The rides, with a few exceptions, are dated and boring. It is not into reinvesting into their theme park business to keep it on top. (b) Create (Adhocracy) Culture The Walt Disney Company has a Create (Adhocracy) Culture. This culture has a dynamic, entrepreneurial, and creative place to work. Innovation and risk-taking are embraced by employees and leaders. A commitment to experimentation and thinking differently are what unify the organization. They strive to be on the leading edge. The long-term emphasis is on growth and acquiring new resources. Success means gaining unique and new products or services. Being an industry leader is important. Individual initiative and freedom are encouraged. The Walt Disney Company has all the characteristics of a Creative Culture. The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. They seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world. The Walt Disney Company believes that it has to stay one step ahead of the competition to be the most innovative and creative animator. (c ) Organizational Culture and Organizational behavior of The Walt Disney Company. The Organizational Culture of The Walt Disney Company is a Create (Adhocracy) Culture. This culture invites and appreciates new, creative, innovative and exciting ideas. Walt and Roy believed that he had to stay one step ahead of the competition in order to be the most innovative and creative animator of all times. They have a high standard of entertainment and have made people believe that animation and cartoons are not only for children but for adults as well. The implementation of these stimulating ideas with the advantage of latest technological devices and techniques and training their employees is the organizational behavior of the company. Disney has constructed its own University that employees must attend and complete before ever being allowed to work at a Disney Theme Park. Disney University believes â€Å"The front line is the bottom line,† and, â€Å"It’s 10 percent product and 90 percent service,†. d ) Compete (Market)† Culture Using a different culture like that of a â€Å"Compete (Market)† Culture in which job completion is main objective of the company and employees are competitive and goal-oriented, a different approach would be established by the leaders who will be demanding, hard-driving, and productive. The emphasis on winning unifies the o rganization. Reputation and success are common concerns. Long-term focus is on competitive action and achievement of measurable goals and targets. Success means market share and penetration. Competitive pricing and market leadership are important. This type of organisational culture would demand a tough and strict environment where openness and creativity is limited or not required. It would have a â€Å"do as said† attitude with acute strictness and constrictiveness. All the ideas would be commanded by the producer and the animators would follow as instructed without being allowed to interrupt or magnify their imagination. This would be unsuitable environment for Walt Disney as Disney is all about magic, imagination and dreams. Section 3: Business Strategy (a) Four Types of Strategies Price Leadership – through dominating the industry – others follow your price lead †¢Global – seeking to expand global operations. †¢Reengineering – thinking outside the box – looking at new ways of doing things to leverage the organisation’s performance. †¢Contraction/Expansion – focus on what you are good at (core competencies) or seek to expand into a range of markets. (b) The Walt Disney Strategy The Walt Disney Company has adopted the strategy of Expanding. Since its start in 1923, Walt and his brother worked out their best to present and invent the best animations ever. The Walt Disney Company is in business to (i) produce entertaining theatrical productions that are family oriented and family friendly (ii) to create products and toys that will promote their theatrical productions that are both entertaining and safe for children (iii) to entertain families who are looking for a fun, interactive and safe vacation spot both with resorts and parks, and also cruise lines (iv) keeping their name reputable and substantial in a growing business. Benefits 1. Disney Land is Europe’s Top Destination for vacation. 2. Extremely popular among children and adults. 3. It is a global leader in the industry of entertainment. Walt Disney Company was ranked 8th in the Top 100 Global Brands ranking of the BusinessWeek Magazine and Interbrand, a branding consultancy, in 2006. 4. Exposure and variety of entertainment packages to fans by opening Resorts, launching Cruise Lines and Disney Lands in Tampa, Hong Kong and Paris, result, increased capital flow and no advertisement required. ( c ) Comparison Disney Company worked on the Strategy of Expansion but now they work on something more of a combination of Reengineering and Expansion after the launch of many quality competitors in market. The Disney Land especially in Hong Kong is not enjoyed by the fans as the entertainment essentials are limited as compared to the other destinations and are very dated. The Walt Disney Company is now working to expand itself by figuring out new ways of attraction and alluring to fans by opening Cruise Lines and Resorts and Fun Houses throughout their Disney Land. (d ) Factors to Consider to change Strategy 1. Quality is imperative than quantity. 2. Dated entertainment ideas and facilities should be updated to the demands of the new generation while keeping the classic touch polished. 3. Innovative marketing, strategic investment and financial discipline should be developed to keep pace in entertainment market. 4. The Walt Disney Company had to analysis its management and employees to determine where they stood as they were losing fans and had market value. 5. Competitors like Universal Studios, Paramount Pictures have worldwide successful theme parks and funplexes. To triumph over them Disney Land had to study its new fans and keep its signature. (e ) Business Strategy and Strategic Choice The type of Business the Walt Disney Company wanted to have depended upon the Business Strategy it approached. It did quite well in the beginning and won Oscar awards and achieved the most out of the market. The Brand was the most popular and demanded and nailed its name in the industry. But as time passed and new generation emerged, a new taste came into existence and therefore things had to be renewed and improved. Earlier Disney was the only animation company but, as time passed and quality competitors surfaced, larger competition and criticizers appeared. The Walt Disney Company had opened remarkable entertainment property which encouraged fans to meet and enjoy their childhood favorite character. But the strategy they adopted was not enough for to attract the new graphics and 3D oriented generation. Therefore they had to opt for the Strategic Choice of the market and indulge in the dept of entertainment with time. They are still the leaders as they chose the right action at the right time. (f) The Key Issues The Walt Disney Company should keep in account to manage its Business Strategy are: †¢Latest approach of entertainment. †¢Should make Sci fi Movies with a more realistic approach. †¢Educational Films to be produced as well. †¢Disney Land worldwide should be upgraded. Employee Satisfaction is a must and Management should take account of each department. †¢Quality should be maintained. †¢Competitors and Internal weaknesses are studied. Section 4: Change (a)Change of Strategy The Strategy of the Walt Disney Company had to change overtime due the increasing demand of hi-tech technology, graphics and updated modes of entertainment. The competitors rooted to attract people with the latest knowledge and entertainment techniques. Despite winning Oscars and being branded as the finest animator, Disney overlooked the need of freshness and contemporariness. No doubt, Disney was experimenting and innovating but, using the same old but famous characters. People wanted a new character and novel themes. There Parks were attracting new crowd but couldn’t bring back the old ones. These factors intimidated Disney and it had to think over its strategy. (b)Social Responsibility The urge to make people happy is stated to be the Social Responsibility of the Walt Disney Company. The main objective and goal of Disney is to impart happiness, enchantment and amusement to people. They have been very successful so far but, as times changed and new generations emerged, they had to think over their product. Disney opened many resorts, hotels, cruise liners, but couldn’t attract the old customers. It made them happy but couldn’t keep them loyal. Getting to the root cause of this they realized that their amenities were dated and needed rejuvenation with tools of technology, graphics, new characters, new stories, new modes of entertainment in the theme parks, Disney TV channels, sports and news channels, in short, a new approach to the new generation. (c ) Role of Management To Changes As already mentioned there is a strategic change in the company and some new operations are introduced. The Management already has a very good policy of providing necessary training to its employees. They can further inform their employees about the market situation. It can make the staff understand the importance and need of the new operations and changes and insist why it needs the best from their employees. It can provide customer service training and motivate them to produce the best out of their service and compete with the growing competition. (d ) Advice to The Walt Disney Company To analyze a change in situation the management should keep itself updated about the market situation. It should not just look into the expansion of the Business but also keep an eye on the changing market industry and new requirements of the fans. It should study the developments of its competitors. There would be resistance to the changing market but to overcome this resistance, it can hold meetings and make its staff and managers realize the substance and requirement of the changes by providing detailed and proper explanation. Better knowledge of the market and motivation to achieve the target can help overcome the resistance to change. Reference How to cite Business Cultural Strategy of Walt Disney, Papers